Outrage sells. It’s plain as day. If eyeballs on articles are the currency of new media, there are few things that attract those eyeballs more effectively than outrage. In the wider cultural context of new media there is always lots to work with: Alec Baldwin’s homophobia, Steve Martin’s racism, Patton Oswalt’s insensitivity. It goes on and on. There is always someone saying something dumb or unwise, and new media’s response is immediate, fiery indignation.
We as Christians are also easily outraged. Sometimes we seem to forget that we are sinful people living in a sin-stained world and that sinners—even saved ones—will behave like sinners. Sometimes we appear to hold the people we admire (or admired) to the impossible standard of perfection. We don’t mind if our historical heroes are deeply flawed, but we can barely tolerate the slightest imperfection in our contemporary heroes. When they fail, or even when they falter, we respond with, you guessed it: outrage. For a few days we light the torches and lift the pitchforks in our empty protests. And then we move on.
[Aside: I wrote this article last week, so don’t think that any event that happened this week was the catalyst.]
A new term is entering the lexicon to describe this phenomenon. They call it outrage porn. Like pornography, this kind of outrage is ultimately self-centered and self-gratifying. One person calls it “self-gratification through feigned indignation.” Even when it isn’t feigned, there is still that element of selfishness, of self-pleasure, in it. The outrage isn’t for them, it’s for us. We feel better for having done it, for having participated in it. It is expiating in a sick sense. With the outrage behind me, I am satisfied that I have done my bit, and now I can move on to the next thing. Expressing outrage is almost a kind of brand loyalty—we are outraged together in this common cause.
I know it because I’ve done it. I know it because, as a blogger, I am especially prone to it. If we really are in an attention economy in which eyeballs on articles are our primary currency, then I, as the proprietor of a web site, will find myself tempted to do whatever it takes to attract those eyeballs. I’ve done it and it has worked. It works because I, as the writer, want it, and it works because you, as the reader, want it. We’re in this together.
Now don’t get me wrong. There are times for controlled outrage and indignation. Absolutely there are. Jesus walked into the temple and was full of the most righteous indignation as he turned over tables and scattered coins. His outrage was pure and holy and good and purposeful. When Jesus saw the disciples turning away children, denying them a blessing, he was “indignant and said to them, ‘Let the children come to me; do not hinder them, for to such belongs the kingdom of God’ ” (Mark 10:14). Here it would have been a sin for him to not be outraged.
There are times for outrage. There are times to turn away from leaders who have proven themselves unworthy or unfaithful. There are times to expose the charlatan or the unfaithful and to make a fuss and to raise an outcry for the sake of distancing ourselves and protecting others. But it’s not every time. It’s not all the time.