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Thursday January 11, 2007

Book Review - The Perfect Thing

The Perfect ThingPeople looked at me in a strange way when I told them I was reading a 300-page book about the iPod. “No, seriously. It’s a whole book about the iPod!” Steven Levy, author of The Perfect Thing is senior editor and chief technology correspondent for Newsweek magazine and the author of five previous books. Levy is a technophile and over the course of his career has seen many products, many technologies, come and go. But I doubt any new product has aroused his interest like the iPod. Levy is absolutely in love with the iPod and with Steve Jobs, the man responsible for overseeing its creation. This book often reads like a hagiography of the man and his little technological marvel.

Interestingly, the book is “shuffled” so that different copies of the book will have the chapters in different order. While this is a neat idea, and a unique one that fits well with one of the iPod’s most popular features, it means that there is no flow from chapter-to-chapter and also that there is some repetition. I can only imagine the logistical nightmare this represented for those who had to edit and proof the book!

In some ways it seems silly to write a biography of the iPod since it is, after all, only five years old (having released on October 23, 2001). It seems akin to writing a biography of an actress like Dakota Fanning. Sure she’s a fantastic little actress, is highly sought after in Hollywood, and has already made her mark in Tinseltown (and we loved her in Charlotte’s Web), but the fact remains that she is only twelve and her career is only beginning. Surely it would be too easy to write her biography. And surely it is too early to write seriously about the iPod. Then again, the iPod is not going anywhere soon and seems to be gaining both acceptance and prominence so perhaps a book is in order.

Despite displaying more than a little bias (how is this for hyperbole?: “The iPod nano was so beautiful that it seemed to have dropped down from some vastly advanced alien civilization. It had the breathtaking compactness of a lustrous Oriental artifact. It wasn’t really much bigger than a large mint left on your pillow at a fine hotel.”) this is an interesting and even an important book. The iPod is a significant device that has been accepted and embraced by countless millions of people. It may well come to define a whole generation. And if not that, it will surely speak volumes about a generation. It also represents a technology that Christians would do well to consider. After all, when we listen to our iPods we tend to tune out the world around us. In some ways I think the iPod is representative of the self-centered, individualistic culture we live in. By parking the little white buds in our ears, we can enter a little world all our own. We can turn off and tune in. We can listen to what we want to hear while ignoring everything around us. We can easily allow this good invention to become destructive to our relationships and even to our faith.

I was disappointed that the author spent the vast majority of the book looking at the past and the present with very little time dedicated to looking to the future and attempting to understand what the iPod’s long term effects will be. Maybe a philosopher or historian or sociologist would be more qualified to attempt to predict how the iPod will be remembered ten or a hundred years from now. Is it a piece of technology that will be lost to history or will it be remembered as groundbreaking and as a product that changed the world? In the absence of such analysis, the most interesting chapters are those dealing with the history and development of the iPod. Ones dealing with identity, coolness and the personal nature of the iPod are also well worth reading.

One awfully tedious chapter deals with the “shuffle” feature and whether or not it is truly random (the answer being yes and no - no because computers cannot be truly random because they need to have some kind of a starting point, but yes because the songs are chosen as randomly as is possible). Levy decides, and this is true, I’m sure, that the human mind just doesn’t cope well with randomness. Thus when our iPods seem to favor a particular song or artist, it is really just our minds playing tricks on us (which, of course, rings hollow when we hear a song for the third or fourth time in a day!).

Despite a few less-than-stellar chapters which seemed to be little more than filler, this was a valuable read as I sought to understand the iPod generation. The Perfect Thing is far from a perfect book (you probably saw that line coming!). Still, it is interesting enough for the most part and raises some interesting questions and concerns. At the very least it helped me understand the incredible, growing phenomenon that is the iPod.

Amazon

Comments (18) »


1. Justin
January 11, 2007
10:06 AM

Yeah well maybe he should waited till after tis year. The newest evolution of the iPod the iPhone is what is REALLY going to change things.


2. Kyle
January 11, 2007
10:26 AM

I used to be diametrically opposed to the iPod, but now I’m expecting mine in the mail next week. Call me a hypocrite. ;)

I don’t know about reading a whole book about the iPod, but Bob Kauflin has written some outstanding and insightful words about it at his blog, www.worshipmatters.com. The address to the post is below.


http://worshipmatters.blogs.com/bobkauflin/2006/10/a_new_five_year.html#comments


Kyle


3. Randy Brandt
January 11, 2007
12:01 PM

So, Tim, I didn’t notice in the article whether you actually own an iPod. I have the 30 GB video and love it. I’m mostly listening to apologetics these days (lectures, not the band ApologetiX, although they’re fun). I love music, but less than 1/2 my iPod time is spent on music. They’re an incredible learning tool, and I’d recommend an investment in an iPod for anyone who aspires to be a learner who redeems the time.


4. Tim Challies
January 11, 2007
12:02 PM

Randy - I have one and use it every day to listen to the Bible… :)


5. B. Minich
January 11, 2007
12:26 PM

I was disappointed that the author spent the vast majority of the book looking at the past and the present with very little time dedicated to looking to the future and attempting to understand what the iPod’s long term effects will be. Maybe a philosopher or historian or sociologist would be more qualified to attempt to predict how the iPod will be remembered ten or a hundred years from now. Is it a piece of technology that will be lost to history or will it be remembered as groundbreaking and as a product that changed the world?

When you wrote that, it made me think of how temporary this earth is, particularly human civilizations. How many civilizations probably had a “defining characteristic” - some building, or product, or something like that which its people thought would be remembered forever - that would alter life throughout the ages … and now we have no clue what those things are.

The iPod will probably meet a similar fate.

My iPod nano is a sermon-o-matic, which is really nice for my commute - it allows me to take Piper with me every day, without having to burn his messages on a CD each day, which would be tedious. If properly used, I think iPods can be used as objects of sanctification. However, we can abuse them, and then they become something very self-centered.


6. madhatter
January 11, 2007
3:08 PM

Of all the books in all the world, you chose to review this one?

How do you choose what to review?


7. sacred vapor
January 11, 2007
3:37 PM

I agree with Justin regarding the impact the iPhone will have — that is really the next evolution. I think in a couple of years (ok, maybe a decade), we will look at the ipod and say “is that all that hand-device did, was play audio and video files?”

In 5-10 years, the i-whatever will be a complete communication tool, and Challies’ blogs will come to us in all it’s media glory.

vapor


8. Jen
January 11, 2007
3:53 PM

Stephen Levy has written at least two columns on the randomness of the shuffle feature for Newsweek (he began by being convinced that his iPod has a thing for Steely Dan), so somehow I’m not surprised that he devoted a whole chapter to it in the book!

And I imagine that the iPod will fall somewhere between being a forgotten piece of technology and something that changed the world. It will probably be remembered as the predecessor to the devices that did the real changing.


9. David Finch
January 11, 2007
5:24 PM

Interesting post. I appreciated your comment about tuning the rest of the world out. I’ve often wondered what opportunities are missed during a commute, a quiet moment in the day or some other opportune time because I’ve quickly sought to plug into the player? The other day I was in an aiport, as I began to sit down in the waiting area I simultaneously pulled out a book by John Piper and my MP3 player. Before I could get plugged in a person sitting next to me in the waiting area commented on the Piper book. He was a believer on his way to be trained for the mission field, we had a chance to talk for fifteen minutes about our families and briefly about the church. After he left, I put the MP3 player away and wondered what other divine opportunities might arise that day. I think we should be very careful, especially in public settings like the bus or train or in an airport before we try to tune out the rest of the world. Consider how many individual persons Jesus inconvenienced himself for just to share the gospel and address their needs. Thanks again for the post.


10. Tim Challies
January 11, 2007
5:55 PM

“How do you choose what to review?”

It’s somewhat random. I can only read so many good, deep Christian books before my brain hurts, so I relax every now and then with a puff book like this one! And hey, I want to read a variety of books and not read entirely in a single category.


11. chris larson
January 11, 2007
7:03 PM

Speaking as a designer and someone involved in visual communications, I think that the iPod/Apple design ethos validates much of the arguments for improved aesthetics in the modern world. I rejoice to see the day now wherein we don’t have to argue FOR improved aesthetics and information design. The discussion can now center around the proper use Christians should make of aesthetics.

(Appreciate the labors here on your blog, Tim.)


12. D
January 11, 2007
7:22 PM

Ipod’s aren’t all bad…

Fall ‘05 I had been a church dropout for 2 years, then one day my boss took all the employees to an apple store and got us Ipods. This was the beginning of the podcast boom, when everyone needed to do podcasts.

I found this one podcast called Dev4Gamers (no longer active), but it got me thinking about spirtual things again. I quit Everquest (an MMORPG), and God called me back into church. Since then I’ve loaded tons of sermons on the ipod and have noticed significant spiritual growth in the past year. I generally use it on my nightly walks.

My favorite podcasts:
Way of the Master Radio
Desiring God Sermon Audio (John Piper)
Real Worship Podcast
Rochester First Assembly - good preaching

Audio Files / CD’s:
The Best Of Dorothy Love Coates And The Original Gospel Harmonettes
The Old, Old Story

God bless you guys!


13. Brian Thornton
January 11, 2007
8:45 PM

parking the little white buds in our ears, we can enter a little world all our own. We can turn off and tune in. We can listen to what we want to hear while ignoring everything around us. We can easily allow this good invention to become destructive to our relationships and even to our faith.

Rarely do I listen to my iPod with earphones…rather, I like to play it through the car stereo on the way to and from church, on trips, to family get-togethers, etc. Pam and I pause it frequently to discuss whatever podcast we are currently listening to.

Yesterday and this morning and afternoon it was MacArthur’s Chosen for Eternity series on the doctrine of election (Pam’s Mom was in the car, and we are trying to challenge her Arminian mindset).

What a valuable tool it can be, as it provides easy access to great resources to challenge Pam and me.


14. Brian @ voiceofthesheep
January 11, 2007
8:49 PM

ps. I appreciate you Tim, for not thinking you always have to be covering the serious subject, but can relax a little bit on a topic such as this one.


15. Alex Chediak
January 11, 2007
9:30 PM

I agree that it is good to read broadly. I think it stimulates and reinvigorates the brain.

And having just got an iPOD, I can agree that they are pretty cool. I think Apple’s new phone will also lead the way in regard to the the paradigm-shift to portable media.


16. Neil
January 12, 2007
8:34 AM

I love my iPod. I use it ~3 hours per day for my commute and exercise. I listen to Podcasts, music, the Bible and I also use it to practice Bible verses I recorded and want to memorize. It gives me a tremendous amount of study time without taking away from family time.

My favorite Podcasts: Stand to Reason, Walk in the Word with James MacDonald, Grace to You by John MacArthur, Focus on the Family and Family Life Today.


17. Jim
January 12, 2007
9:56 AM

Tim,

Perhaps now you need to create a Reformed Podcast Resource list along the lines of your Reformed Conferences list. Just a thought.

I’ll admit to committing blasphemy. I’m eagerly waiting for my SanDisk Sansa e250 player. Blows the Nano out of the water in terms of features.


18. Bill Burns
January 12, 2007
8:16 PM

Tim, I’ll chime in here to agree with a couple other posters and hopefully to add to their take a bit. The revolutionary thing about the iPod isn’t that you can pop earbuds in and tune the world out. That was a criticism that began, not with the iPod, but with Sony’s Walkman cassette players 20 years ago. It’s not even that it’s an mp3 player. I had a Lyra waaaaay back when (still do) and the thing is mostly just a pain to use and much more limited, so it gathers dust, till I finally discern it’s ready for the eBay tech collector crowd (I’m hoping to retire on the proceeds).

What made the iPod unique among mp3 players is its interface, and ease of use, as well as the aforementioned aesthetic aspect. It IS a beautifully designed gadget (or line of gadgets, to be more accurate).

Like many others here, I use mine to listen to sermon and Christian podcasts, like Audition by Ken Myers’ Mars Hill Audio Journal, to listen to the Bible, to listen to the hundreds of CDs I have after 15 years of collecting them. I also use a car interface to listen headphone free on my commutes & trips. It’s nice, especially if you’re solo commuting anyway. There’s definitely a lot to be said for silence, and that should be part of our regular day-to-day lives, but it’s like any other piece of technology. It can be used and it can be abused. There are worse things in the world to abuse though. A commute is a terrible thing to waste, whether you’re silent or listening to Mozart.