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Unintended Consequences

Last week, as this site ticked by its tenth anniversary, I reflected a little bit on unintended consequences. This has been a theme in my thinking lately: the unexpected providence of a sovereign God. Today I was looking through my little book Sexual Detox and at the end found a short essay I wrote with Kevin Meath; I wrote it but then completely forgot about it. There we explained another unintended consequence—how a series of blog posts somehow turned into a new publishing company. Here is what we wrote:


This is the book that helped launched an unusual little publishing company. In fact, the story of this book and the story of the formation of Cruciform Press are almost inseparable. Here, in brief, is how it happened.

In August of 2009, Tim Challies began a dialogue with Kevin Meath about book editing. Before long the conversation between the two freelancers began to range into the intersection of publishing and digital technology. Soon the idea of a business was beginning to form.

In recent years the music industry had been changed—rapidly, radically, and forever—as technology redefined how people obtain and enjoy music. Something similar had begun to happen in print publishing, although a little more slowly, with technology altering how and when we read, as well as our expectations about reading. So the two men decided that, if they were to start a business, it would have to be built around the answer to a single question:

What would a book publishing company targeted to gospel-centered Christians look like if it began from the realities of 21st century technology?

The idea was intriguing, but both men were too busy with other projects to pursue it further.

In November, Tim composed a series of blog posts he called “Sexual Detox.” The result of numerous long conversations with young men, this series was used by God to help many young men identify and deal with the sexual toxins in their lives due to pornography. Tim subsequently compiled the series into an ebook. He made it freely available through his blog, from where it was downloaded tens of thousands of times.

Responding to repeated requests to make the book available in a printed format, Tim turned to Kevin for help. This reignited their conversation about a company, and they soon realized they may have already begun working together on that company’s first book. But the more seriously they talked about starting a business, the clearer it became that they would need some help. In March 2010, they turned to a mutual friend, Bob Bevington, a veteran of many business startups and a Christian author in his own right. Bob loved the idea, and a few weeks later the three began the real work of establishing Cruciform Press.

Sexual Detox is our first book. Targeted squarely at men—and not just young men, but men of all ages—and dealing with an issue of extraordinary scope, it is our hope that this book will help many more men understand God’s call on their lives to flee youthful lusts and to pursue purity. We hope and trust also that by the grace of God we will be able to continue publishing books that are short, clear, creative, and biblical, books that draw your heart to the unending glories of the gospel of Jesus Christ, which has rich application to every area of life.