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iPad: The Most Awesomely Average Device in Human History
- 04/26/10
- 28
Back in January when Steve Jobs took the wraps off the iPad, I declared it The Greatest Disappointment in Human History. Obviously I did so tongue-in-cheek but really I wanted to make a point—that the device was clearly not what it could have been and clearly not what it will be in a generation or two. Never has it been easier to see the road map for a new device before it has been released (Gee, you think there will be a camera in generation two?).
Nevertheless, my work responsibilities dictated that I had to spend a good bit of time with this device, learning what it is and what it isn’t and learning how people will and will not use it. I have spent a couple of weeks using the iPad now. As part of my research I bought almost all of the bestselling apps through the App Store and tried to use each of them for a good bit of time. This, now, is my review of the iPad. But do note that it’s a two-week or ten-day review. A year from now I will undoubtedly have more to say and perhaps different things to say. Still, I think this kind of perspective is valuable. After all, movie reviews are written after seeing a movie just once or twice; book reviews are written after a single read. There is something useful about the urgency and about those early impressions.
In general, the iPad is an interesting mix of good and bad, of innovation and frustrating lack of innovation. Where it is at its best is in those ways in which it is obviously more than just a big iPhone or an oversized iPad Touch.
Display
My wife and I tried watching a few TV shows purchased via iTunes—we just lay on our bed and turned on some shows. The iPad displays them beautifully. The display is sharp, crisp and HD quality and purchasing through the iTunes store is very easy. What we found, though, is that it is difficult to know what to do with the iPad (does one of you hold it? Do you prop it up against something?) and that the speaker is not loud enough to give adequate sound for two. Plug in the headphones and the sound is fantastic; listen to it through the speakers and though the quality is decent enough for tiny little speakers, there just isn’t enough volume. So it’s largely a one-person, not a two-person device (unlike, say, a MacBook where you can both watch and hear quite comfortably and where the device provides its own way to prop up the screen).
The display is a fingerprint magnet. You can wash your hand religiously but you will still find that every touch leaves a smudge. Depending on the light and the screen brightness, this may either go unnoticed or drive you to distraction. You will want to keep a cloth on hand.
The display, high-quality and high-gloss, is far more indoor friendly than outdoor friendly. In fact, if you try to sit outside you will find yourself straining to see much of anything. You can adjust the brightness settings and try tipping and tilting it, but the reality is that sunlight plays havoc with the display. You will see every reflection, every shadow and, well, just about nothing else. The same is true if you try to use it with your back to a bright window. In low-light the display is stunning; in bright light it can be nearly useless.
Input
One of my big disappointments in Jobs’ unveiling was the lack of innovation in input. I will grant that the touch interface itself is quite an innovation. Gone is the abstraction of a mouse and the abstraction of an external keyboard. In most cases it is far more intuitive to manipulate data and programs with fingers in place of a mouse. Having said that, it does have its limitations.
The on-screen keyboard is solid enough, but it is necessarily quite difficult to use since it is often at an uncomfortable angle. How do you type when you are holding the device in your hands? How comfortable will it be to type on it when it is lying flat on a table? And do you really want to rely on an external keyboard for a tablet device? That seems to defeat the purpose. I had really hoped that the iPad would provide some great innovation. But my fears were founded, I think. Though the on-screen keyboard is quite good, certainly easier to use than the iPhone version, it is still far less user-friendly than a hardware keyboard.
It is difficult to know what to do with the iPad a lot of the time; watching movies or typing emails requires propping it up somehow. Remember all the iPad commercials in which a person was strategically propping up his knees on a couch or chair? You’ll need to do that if you want to type well. It’s not much fun to hunch over it for any length of time. If you know how to type quickly, you’ll do so at least twice as fast on a real keyboard than on the iPad’s on-screen keyboard.
Apps
The iPad comes with no apps beyond the very basics (YouTube, Videos, Notes, Contacts, Maps, Photos, Mail, Safari, Calendar) so if you want to extend its functionality, you’ll need to visit the App Store. You will find that there are already thousands of apps available to you. Most of the good ones you will need to pay for—usually between $.99 and $9.99. You will have access to all of the iPhone apps but they will appear either iPhone-sized in the middle of your screen or stretched and pixilated. I think you’ll find that you don’t want to go with either option and you will want to make do with the dedicated iPad apps. More of these are showing up every day (you’ll see them in the App Store marked as HD or Pro).
The games are largely of Facebook quality (which is not a compliment). Many of them are hopelessly shallow and depend more on flimsy multiplayer abilities than on compelling features. If you like Farmville (again, not a compliment) you will like some of the bestselling iPad games like GodFinger and We Rule. Words with Friends is fun for a few minutes, but really it’s just a multiplayer Scrabble rip-off. The Pinball is okay but just okay. Civilization Revolution is very similar to the PlayStation version—good but still very shallow compared to the PC/Mac equivalent. Probably the best game I found is FlightControl HD—it is a lot of fun and quite addictive, even if only for a while. I think the iPad will eventually prove a good gaming platform once developers figure out how to really maximize what it does well. But for now it really does not offer a lot of objectively good immersive and deep gaming experiences.
Productivity apps are of varying quality—some are very good, others are rather disappointing. I tend to find that the best ones are those that break out of old paradigms. You will see that many of them try to bring your mind to the non-digital equivalent of the same thing. So iBooks displays your books on top of a picture of a book, Epicurious uses a recipe book motif, Bento displays your information on a clipboard or in a leather folder. Other apps dispense with all of this to focus just on the content. Often they do so well (see, for example, ESV Bible, Eyewitness, Kindle, TIME Magazine).
On the weekend a friend came over and shot some video of me comparing the iPad reading experience to the Kindle experience. So check a few days from now and I should have that video to show you. I compare Kindle to iPad and, on the iPad, compare iBooks to the Kindle app.
Do I Need It?
I suppose this is the big question: do I really need an iPad? Generally, I’d say the answer is no. In fact, try as I might, I can’t think of too many situations in which anyone would really need one. In most cases I tend to agree with Michael Hyatt who said the iPad is a beautiful solution in search of a problem. We all want it, but few of us need it. I wouldn’t be surprised to find that most people use it far more in the first two weeks than they do in the subsequent two months. Though it has plenty of initial wow power, eventually many people will drift back to their trusty laptops or desktops to do most of what they need to do on computers—at least for now. The fact is, though the touch interface has a lot to commend it and though it may well be a big part of the future, it is still underdeveloped and unfamiliar. The iPad has many of the makings of a great solution but Apple hasn’t yet clearly identified the problem it is supposed to solve; and neither have the app developers.
Here are some cases in which it might be a good (even if not necessary) addition to your life:
- In place of a netbook. I would easily buy an iPad before any of the netbooks out there.
- If you have very simple requirements for your devices. If you want to do little more than basic surfing and emailing and want to be portable, the iPad is a good solution.
- If you love to read and are looking for a high-quality e-book reader (that you can read indoors). I anticipate doing more reading on the iPad than on the Kindle. But if I go to the beach and want to kick back with a book, I’ll have to go with the Kindle which performs best under the brightest lights.
- If you want to be mobile with basic computing requirements. That is, you want more than your iPhone but less than your laptop and want to be able to drop it into a purse or briefcase.
- As a Bible and note-taking device. Though for now I am not a big fan of electronic Bibles, if you like them, you will find the iPad far more useful than your iPhone or any other device.
At $500, the price of the most basic iPad, there seems to be a reasonable value for the expense. Granted you are then forced to work within a 16 GB storage limitation (which means you’ll get less than a full season of your favorite show on the device), but I can see that there is $500 in value there. It is probably more difficult to argue that the value is there at the $829 price point you’d pay for the highest-end 3G model (and that doesn’t include the data plan).
I guess it comes down to this. The iPad is good for what it is, but it is what it is (undoubtedly the least profound sentence I’ve ever written). It is not a laptop replacement; not yet. It’s certainly not a desktop replacement. And it’s not an iPhone replacement for those who need to have a mobile phone in their pockets. So what is it between or outside or around of all those other devices? That’s what I’m still not sure of. I anticipate using mine “around the house” because of its portability; it’s easier to carry around than a laptop and easier to read than an iPhone. And I anticipate using it as an e-reading device. I find it superior to the Kindle in many ways so I think it will prove my go-to reader. Beyond that, I suppose time will tell. There is almost no chance that I will do significant word processing or spreadsheet work on it; I don’t care for the games and would rather watch movies on something else. I’ll probably take it with me to the local cafe when I go there to do writing, but I’ll have to take my laptop too (I can’t write a book on the iPad) and I will have to take my phone (if I want to be in touch). All of which tells me that if I didn’t need it for work and research purposes, there would be no good reason for me to own it or to spend money on it.
At the end of it all, I suppose I’m still wondering what the iPad is really supposed to be. It does lots of things passably and with some level of innovation, but there are only a few things that it does really well and in a truly unique way. Nevertheless, it does it all with class and style and a little bit of awesomeness and in a way that makes other people take notice; I think for many of us that is enough.

I am a follower of Jesus Christ, a husband to Aileen and a father to three young children. I worship and serve as a pastor at
Releasing on April 1, The Next
Comments (28)
This is a very useful review. Let us know if you ever figure out what problem the iPad is supposed to solve. Seems to me they are trying to fill a niche market that isn’t really there. It’s the whole: ‘If you give a Tim an iPad, he is going to want a keyboard.’ And why not?
P.S. If the blog thing doesn’t work out for you, I could easily see you as a tech writer.
I would think that the ipad would be good for presentation notes. I’m a musician, and usually only need lyrics when I sing. It seems that the ipad would be easy to set on a music stand, and easily see and flip through pdf files.
Tim
Good review. I am struggling with many of the same issues. In using it for the last few weeks, I find that I primarily use it as a book reader (I also own a Kindle), couch surfing the web, news reader, and I use some apps for offline storage of article or access to my iDisk.
Do I need it - the answer is no. Do I like it - definitely. I think it will take a couple of iterations for this device to find a strong niche beyond the basics that you described.
Chris
I must admit, I saw an e-ink display a couple of days ago for the first time, and was pretty unsurprised it has taken so long for the first of my friends to get an e-book reader. I am just amazed that anyone buys them over proper, real paper.
On the other hand, I would not buy an iPad over my netbook (nor any Apple product, but that is a different matter) because its size is a few centimetres larger, just enough not to fit into an overcoat pocket. That is an important factor.
I would think that the ipad would be good for presentation notes. I’m a musician, and usually only need lyrics when I sing. It seems that the ipad would be easy to set on a music stand, and easily see and flip through pdf files.
My impression is that it’s too small for that. Plus, you’d want to be really careful flipping pages with the thing stuck on a music stand. It wouldn’t take much to knock it off and you’d be out $500.
I was at a Steve Martin banjo concert and he used an ipad (instead of a napkin) for his step list. He said he wanted to give people their money’s worth.
I’ve been hanging on for the 3G. However, much of what you touched on is why I may finally be ok with waiting for the second generation—I hope!
My problem stands as this. My wife and I are New Yorkers, and I don’t want to buy another physical book while we live here. There’s only so much room for physical books in our tiny little home with a two month old.
Despite it’s limitations and predictably held back advancements, the ipad is such a better deal than the now, way overpriced, kindle. It is “awesomely average”, but quite great as a consumption device.
Any thoughts on the new OS that should be on the ipad this fall?
Thanks!
Daniel - I haven’t done a lot of research into the new OS (beyond following liveblogs of its announcement). It seems that it will help with a few of my concerns, mostly related to multitasking. Beyond that, I wouldn’t expect it to seriously address any of the primary issues. I suspect those will be addressed through future hardware developments and through app innovation.
as an extremely happy ipad owner, i was a bit surprised by this review. some of the negative aspects you bring up, such as typing or where to place the ipad while viewing videos, are non-issues once you get a case. i even use a bluetooth keyboard when i need to do a lot of typing.
the apple case is, imo, the best on the market thus far. i can put the ipad on my lap in class and type notes with ease. when my wife and i watch videos, the case puts the ipad in a number of positions that are perfect for watching videos, even in bed. as for the volume, i’ve found it to be much, much louder than my macbook. are you blocking the speakers with your hand? that part of the review made the least amount of sense to me.
in terms of bringing the ipad to the beach, that seems like an odd thing to write about. i am often at the beach during the summer and i have yet to see a kindle, netbook, notebook, or any other type of ereader on the beach. they are not designed for the beach, so why in the world is this written about as if it is a negative thing about the ipad? also, i cant remember the last time i read a book outdoors, so it’s a non-issue for me, as i’m sure it is for a lot of other people.
all in all, your review is decent, but overlooks too much, especially “issues” that are either easily solvable or which are really non-issues.
Apple is evil. OK. I may be overstating that a bit, but there is definitely a conspiracy here. The absence of Flash on the iPad prevents users from accessing free online content (Hulu, Fancast, etc.) while iTunes charges for the same content. Yes, I know Apple’s official position is that Flash is buggy, but it’s pretty ubiquitous. I won’t be paying a premium for a device that doesn’t offer a fully functional browser. I’ll stick with my laptop and my FREE content.
What a track Apple has been on over the past 15 years, but I have to agree, the iPad is the most incredible looking device that I will pass over this year.
Two issues that resonate with me.
1) How do you hold the thing? The iPhone, or other smart phones, is easy … hold in one hand (or both hands with thumbs free) and touch away. You almost need a wrist strap to hold the iPad. Maybe someone should develop a Bjorn-type front sling for the device? Maybe a “carrot-dangling” hat to put the iPad into so it’s in front of you at all times with both hands free? I dunno.
2) As someone who loves taking a book to the beach, I’m looking for advance in screen technology to conquer bright outdoor light so one can actually see when outside. One of the advantages of a portable device like this is being able to take it someplace for work purposes in the field, I’m afraid the luminosity will cause too many eye problems for me.
To those of you reading books on IPad, doesn’t reading a book on a backlit screen hurt your eyes? Isn’t it no different than reading a book on a desktop or laptop? I love the Kindle because it acts just like a book in that regard. It is not a backlit screen. I would love to hear your thoughts.
Tim,
Your review is spot-on, though I’m surprised you didn’t mention incompatibility with Flash. Clearly, this is a device designed for media consumption, but Apple chooses to exclude a huge swath of existing media. I’ve spent far less time on it than you in the past two weeks, but already have encountered numerous roadblocks to various applications of the device, particularly non-Youtube video content. Big props to the ESV app though.
I’m actually wondering if it might be a useful tool to preach from, if I can work out the input issues satisfactorily and if Bible and document apps integrate. Could save me shuffling notes.
@grouchy old man: i love a conspiracy theory as much as the next guy, but i’m not buying this one.
first, it is well documented that a vast majority of browser crashes on mac osx are caused by flash.
second, apple allows free apps, such as the abc app or netflix app, where users can, for free, access shows one would have to pay for in itunes. add pandora radio to this, a free app, and you have music covered as well.
third, hulu is currently developing an iphone and ipad app that will require a monthly fee. apparently hulu’s website will also require a paid subscription.
so, all in all, your theory fails.
To those of you reading books on IPad, doesn’t reading a book on a backlit screen hurt your eyes? Isn’t it no different than reading a book on a desktop or laptop?
I haven’t found it to be a problem. My issue is more distraction—I finish a chapter and figure it would be nice to check my email since it’s just a quick click away…
For those complaining about lack of Flash support, it is believed that HTML5 will take the place of Flash in the near future. So that will eventually be a non-issue.
“But if I go to the beach and want to kick back with a book, I’ll have to go with the Kindle which performs best under the brightest lights.”
If I go to the beach!
HAHAAHAHAHAHAHHAAAA
The whole “Apple sells content, Flash is a competitor” is a straw man argument. If this was true, then Apple certainly would not have approved the ABC app, the Netflix App and the Kindle app since these are all “competitors” to what Apple sells.
Apple is a hardware company. They want the hardware experience to be stellar. Any software flaws end up reflecting on Apple. Do you really want people to say “the iPad crashes a lot” when it’s really some very popular app?
iTunes sales are a real number in Apple’s revenue numbers, but they’re actually a minor factor.
Check out the PocketBible for iPad blog post by Craig Rairdin (President and lead developer of PocketBible) over at the Laridian blog.
For some screen shots and a YouTube video of the upcoming iPad-specific version of PocketBible (so far), check out the PocketBible for iPad Preview blog post.
In the latest update on the iPad version of PocketBible at the Laridian blog, check out the You Might Need a Magnifying Glass… blog post, where Craig Rairdin states, “I don’t want to sound like an Apple zealot or iPad fanboy, but I’m starting to think the iPad is the platform for mobile Bible study. I know, I know — you’d like to make that decision for yourself. We’re getting close. It will be worth the wait.”
I love that you are happy with your ipad, Art. Also appreciate your offered solutions to several problems. But I so appreciate reviews like this because I have taken my kindle to the beach and will again as it does so well out in the bright sun. I love reading outdoors and would be hugely disappointed to buy an ipad and experience what Tim described. So thank you Tim, outdoor reading as an “issue” for me and for now I’ve decided to be content with my kindle and macbook.
They have one major hurdle to jump before I go into buying an iPad or a Kindle. You can’t use them for footnotes/references. Since there are no page numbers anymore, how do you point to where you found a quote? (…page 35 on an 1st generation iPad, using the font size third from the top, while in landscape mode?)
Either they’re going to need to change the epub format to allow for page numbers to match physical books, or someone is going to have to change how all the schools do references.
Anyone heard anything?
patrick
Patrick,
The Kindle app for iPhone has reference numbers for every page (or screenshot). In the font I use, each screen has 3 reference numbers. I would guess that the largest font only has 1 reference number per screen. This isn’t exactly the same as page numbers, but I think it would be a valid reference tool. I used these references in a seminary paper and the professor seemed fine with it. It does the job of pointing a reader to the original source of your information, so it should be deemed an acceptable reference.
-Daniel
So Tim, bottom line for reading books, Kindle2 (favored by Al Mohler) or iPad? I’m tryingto decide.Thanks
Tim,
Great review. I agree with most of it.
As far as games go, though. I think you might want to try N.O.V.A.(a great FPS with surprisingly good controls), Real Racing HD (or one of the other various racing games) and Dungeon Hunter HD.
It’s tough because you really need to weed through all of the sub-standard games to get the real gems.
Tim-I bought an iPad on the first day they came out and am addicted to it. It stays with me when I’m at home and I enjoy it for surfing the web, watching video, and reading. It is an in between device though. My laptop and my iPhone can fulfill its function but IMHO it does those things better. A couple of things to note.
1. I really like the speaker. I’m shocked by it’s quality. My wife and I have no problem watching video(via Netflix) or downloaded on the device. Maybe the ambient noise is greater in Canada???
2. I’m still not convinced that it’s a heavy content creation device although I haven’t attempted to use it that way very much.
I fully admit that I qualify as an Apple fanboy although I wasn’t always this way. Here’s my evolution.
4 yrs ago we had 1 iPod.3 yrs ago we added 1 iPod shuffle and an iMac2 yrs ago we added 1 iMac and an iPod Touch18 months ago we added 1 iPhone and then another iPhoneThis year we added a MacBook Pro(for work you know)And now we added an iPad.
One thing to note. I’m hoping they update the Reformation Study Bible App for the iPad. It works great on the iPhone but is clunky on the iPad.
Hi Chad,
Have you checked out the screen shots and YouTube video of the upcoming iPad-specific version of PocketBible (so far), check out the PocketBible for iPad Preview blog post.
it makes absolutely no sense to buy a ipad over a netbook. One is a PC running Windows or Linux which you can do whatever you want to including update the hardware, install software that hasnt been authorized etc, and the other is a giant ipod touch with horrible limitations. Im not going to pay 600 dollars for something that does not have a more open developing environment. Honestly a Desktop, and a netbook are peoples best option.
Why stop with comparing it to the kindle? I mean…500 bucks buys a lot of cool stuff. You could get an electric guitar and five lessons for that. A 10 year subscription to a magazine. Or a couple hundred really delicious cakes. You could mix and match: a skateboard, a jacket, a record player, a tent, 10 books, a large bouquet of flowers, a tank of gas, a family meal out, a cordless drill, a couple of tae-kwon-do lessons, a gerbil and a telescope. Considering you already have stuff that does what the ipad does, it would make a more exciting story to spend that money on stuff the ipad just can’t deliver. When you think about the sheer life-enhancing potential of 500 dollars, an ipad could possibly be one of the dullest things to spend it on, huh?
Nice review though, thanks!