A short time ago I launched a new series called “The Bestsellers.” The Evangelical Christian Publishers Association tracks sales of Christian books, and awards the Platinum Book Award for books whose sales exceed one million, and the Diamond Book Award for sales exceeding ten million. In this series I am looking at the history and impact of some of the Christian books that have sold more than a million copies—no small feat when the average Christian books sells only a few thousand. We will encounter books by a cast of characters ranging from Joshua Harris, Randy Alcorn and David Platt all the way to Joel Osteen, Bruce Wilkinson and William Young. Today we look at a surprise bestseller that is one of the very few to have sold more than ten million copies.
The Prayer of Jabez by Bruce Wilkinson
Bruce Wilkinson earned advanced theological degrees at several Christian seminaries and for a time served as a professor at Multnomah Bible College in Portland, Oregon. In 1976 he began Walk Thru the Bible, a worldwide ministry that provides seminars and conferences to teach biblical doctrine. He remained at the helm from 1976 until 2003 when he was succeeded by Chip Ingram.
In 2000 Wilkinson teamed up with Multnomah Publishers to release The Prayer of Jabez : Breaking Through to the Blessed Life and almost from the moment of release, it left an indelible mark on Christian publishing. The book is based on two verses from 1 Chronicles 4: “Jabez was more honorable than his brothers; and his mother called his name Jabez, saying, ‘Because I bore him in pain.’ Jabez called upon the God of Israel, saying, ‘Oh that you would bless me and enlarge my border, and that your hand might be with me, and that you would keep me from harm so that it might not bring me pain!’ And God granted what he asked.”
In the introduction Wilkinson says, “I want to teach you how to pray a daring prayer that God always answers. It is brief—only one sentence with four parts—and tucked away in the Bible, but I believe it contains they key to a life of extraordinary favor with God. This petition has radically changed what I expect from God and what I experience every day by His power.” The first chapter begins with these words: “The little book you’re holding is about what happens when ordinary Christians decide to reach for an extraordinary life—which, as it turns out, is exactly the kind God promises.” Moving to biography, he tells how thirty years earlier he had discovered that small prayer spoken to Jabez and had prayed it on a daily basis ever since. “In the pages of this little book, I want to introduce you to the amazing truths in Jabez’s prayer for blessing and prepare you to expect God’s astounding answers as a regular part of your life experience.”
Through the book he teaches Christians that if they repeat Jabez’s prayer and make it an integral part of their devotional life, they will experience God’s favor in new and remarkable ways. “I challenge you to make the Jabez prayer for blessing part of the daily fabric of your life. To do that, I encourage you to follow unwaveringly the plan outlined here for the next thirty days. By the end of that time, you’ll be noticing significant changes in your life, and the prayer will be on its way to becoming a treasured, lifelong habit.”
The rest of the book simply teaches Wilkinson’s interpretation of the prayer and his guidance on praying it most effectively.
Sales & Lasting Impact
The Prayer of Jabez was an immediate bestseller and, according to some sources, became the fastest-selling book to that point in history. By 2001 the book had sold nearly two million copies and was awarded the Platinum Book Award. A whole industry of peripheral products grew up around it and many of them also earned awards: The Prayer of Jabez Devotional and The Prayer of Jabez for Teens both received the Gold Book Award that year. In 2003 The Prayer of Jabez for Kids and The Prayer of Jabez for Teens were both awarded the Platinum Book Award while The Prayer of Jabez for Women and The Prayer of Jabez Bible Study attained Gold status. In 2008 The Prayer of Jabez crossed the 10 million threshold and received the Diamond Book Award, putting it in the rarest of company. Only four other Christian books before or since have surpassed ten million sold.