Let’s start with a trick question. If I were to ask you what connects Lance Armstrong to Arnold Schwarzenegger, how would you respond? If you mumbled something witty about steroids,” I’m afraid you’d be wrong. According to Rhonda Byrne, what connects these two men is that they both harnessed the law of attraction in order to bring about their wildest dreams. They wanted money and fame and success, and wanted it so much that the universe delivered it to them (and not in the shape of a syringe, apparently).
In June of 2007 I wrote a review of Byrne’s The Secret and posted it at this blog. Three years later it remains one of the most-viewed pages, still racking up thousands of page views per month. The book has sold millions of copies and has been translated into 46 languages. It is a worldwide bestseller and one that has spawned many imitators.
The Secret is an introduction to the law of attraction. The law of attraction, which Byrne says is the most powerful law in the universe, states that people experience the logical manifestations of their predominant thoughts, feelings, and words. The law says that your thoughts become things so that your thoughts shape the world around you. You shape your own life and destiny through the power of your mind. The positive things in your life appear through your positive thoughts and feelings and the negative things in your life appear through your negative thoughts and feelings.
The Power is the just-released 2010 follow-up and one that immediately raced to the top of the New York Times list of bestsellers. The problems with the book are too many to catalog in a short review. It is almost mind-boggling how much unsubstantiated and blatantly contradictory nonsense Byrne manages to pack into just 250 pages, many of which contain little more than pictures and out-of-context quotes (from people as diverse as Gandhi and Jesus, Albert Einstein and Dietrich Bonhoeffer).
The book apparently began with a great discovery. Byrne’s great discovery was that in order to receive everything you want, you need to feel love for it. Hence love is the theme of this book. The power behind the law of attraction, it seems, is love. The logic here is a little bit opaque but I think Byrne means to say that the law of attraction is the most powerful law in the universe and love is the most powerful force since it is the force that motivates attraction. When you love something, you draw it to yourself through a kind of universal magnetism. Hence she can say, “Everything you want to be, do, or have comes from love … The positive force of love can create anything good, increase the good things, and change anything negative in your life.”
Did you catch that, young Skywalker? It’s pretty simple—we are all magnets and we draw to ourselves whatever matches our thoughts and feelings. The things we love most are irresistibly drawn to us through a universal law of attraction. It may sound fishy, but it’s been championed by the likes of Oprah Winfrey and Ellen DeGeneres before their audiences of millions. And people are lapping this stuff up.