Much has been written in recent years about marketing the church. Of all the books I’ve read, both for and against marketing the church, few have been as helpful or as biblical as Selling Out the Church. The authors set out to answer the question of whether the market-drive church can remain Christ’s church. While many proponents of church marketing consider this debate to be over, the authors of this book consider it wide open. “We hope to enable a more robust debate about the wisdom of employing church marketing by articulating as clearly as we can what we take to be its dangers” (page 16). They ask the reader to consider this book “a contribution to what we hope is a churchwide conversation about the identity, character, and mission of the church, and more specifically about the wisdom of employing marketing thinking and practices in the service of that church” (page 17).
Church marketers believe that marketing is a neutral force, in that it shapes only the form of the church while leaving the function alone. Kenneson and Street disagree, for they believe that the convictions that shape marketing are at cross purposes with the convictions of Christians.