When you are a hammer, everything looks like a nail. They call this maxim “Maslow’s hammer” and it is meant to make us consider the way we use our tools. Tools like hammers and tools like Twitter and Facebook. The fact is, we live with and through our tools and in some way are almost inseparable from them. Our self-understanding and the way we view the world is always closely tied to the means through which we experience life.
Social media is one of our newest tools and in its near-omnipresence it has quickly become one of the most powerful and one of the most important. It is our new hammer and when we hold that hammer it causes us to see all of life’s experiences as nails.
Social media has had the strange effect of changing the way we experience life. It quietly convinces us that the value of an experience is not inherent; rather, the value of an experience is relative to its social media usefulness. This is true not only for the things we do, but the thoughts we think and the facts we learn and even the Bible verses we read. We begin to rank everything in relation to its value as news. We deem these things valuable if we can somehow package them up through social media, share them with others, and receive the feedback of our friends and followers.
And so a valuable experience is one I can distill to 140 characters and tweet, or one I can photograph and share through Instagram, or one I can record on Facebook. An experience I can’t capture and share is one that just isn’t all that interesting or important. As I go about life my mind is constantly asking, “Can I tweet this?” “Can I instagram this?” “How can I get this onto Facebook?” The hammer is always looking to pound a new nail.
Pause & Apply: Some experiences are too full to distill to 140 characters and too rich to capture in a photo. Sharing such experiences through social media serves only to cheapen them. Do not allow yourself to ruin a beautiful moment by seeing it primarily as an opportunity to share it with strangers.