Last week I found myself thinking about how and why and where we all buy our Christian books. I started with the question, “Why do people shop at one e-commerce store and not another.” And from there I just found more and more questions that were begging for answers. Before I long I had put together a survey and asked if you, the readers of this site, would like to fill it out. In the end I got 2,222 responses (how’s that for a cool number?). And I thought it would be fun to share the results since, well, they are really your results.

The majority of those who filled out the survey were male (about 70%) and just over 80% were American. I asked those questions simply for sake of context.

I also asked whether respondents consider themselves Calvinist or Reformed. A couple of people criticized that question so let me explain myself briefly. I asked it simply because I wanted to know specifically where this “Young, Restless, Reformed” crowd is doing their shopping. We all know that the new Calvinism is both generating and consuming vast amounts of books and I was interested in knowing which stores were the beneficiaries. 89% of those who responded defined themselves as Reformed and 83% as baptistic.

In a question I asked kind of on a whim (since it’s not entirely relevant to the topic at-hand), I found that 64% use the ESV as their preferred Bible translation. I suppose this solidifies my assumption that the ESV is the Bible translation of choice for all of these new Calvinists.

(NOTE: Click on any chart to see a larger version of it)