Skip to content ↓

Blog Currency

Articles Collection cover image

I remember once watching a television show, a sitcom, where a man walked into a restaurant and sat at a table. When the waiter came over, this man put a stack of one dollar bills on the table and explained to the waiter, “This stack of bills represents your possible tip. Every time you do something that pleases me, I will add a dollar; every time you do something that displeases me, I will take a dollar away.” Hilarity ensued, I suppose (I actually don’t remember any more than that). It was funny because it was ridiculous, but also because there is some truth to it–if a waiter performs well, he may earn more than if he performs poorly or performs in just an average way.

Having a blog is not entirely dissimilar. The currency of the blogosphere is page views–eyeballs focused however briefly on a particular web site. Pageviews translate directly to advertising revenue and a little less directly to influence and other kinds of potential revenue. No matter a blogger’s motivation in blogging, it is in some way tied to pageviews.

Pageviews are as easily measured as a waiter’s tip. Most bloggers have some


  • Free Stuff Fridays (Moody Publishers)

    This giveaway is sponsored by Moody Publishers. Attention all Bible scholars, believers in the power of faith, and lovers of the Word! Learn about God’s divine mercy and compassion with our exclusive Bible Study Giveaway. Win the ultimate bible study library including Overflowing Mercies by author and Bible teacher Craig Allen Cooper. This giveaway also…

  • Leadership

    We Need Qualified Leadership

    A few days ago I happened upon the page of an especially mega-sized megachurch. The church is about to undergo a leadership transition from an older man to a younger one and a page on the site lays out the process through which this new pastor was chosen. I read with a morbid kind of…

  • A La Carte Collection cover image

    A La Carte (June 21)

    A La Carte: Making tea and holding hands for the sake of the gospel / When Christian groups subvert religious liberty of Christians / How busy should I be? / 5 ways people worship themselves / A backwards birth into heaven / A new systematic theology / and more.

  • A La Carte Collection cover image

    A La Carte (June 20)

    A La Carte: How to support the caregivers in your church / What we gain in following Jesus / The way we feel is not necessarily the way it is / The power and danger of habit / The man who introduced American Evangelicals to C.S. Lewis / and more.

  • Do Not Envy the Wicked

    Do You Envy the Wicked?

    It takes a long time for sinful instincts to become pure, for tendencies toward what is evil to be transformed into tendencies toward what is good, lovely, and pleasing to God. The man who quits drugs will still react when he catches a whiff and the woman who gave up alcoholism will still struggle when…

  • A La Carte Collection cover image

    A La Carte (June 19)

    A La Carte: The golden rule for hard conversations / Seven reasons you shouldn’t ignore beauty / The early church on entertainment / The uselessness of prayer / A thousand wheels of providence / Impossible, hard, and easy / and more.