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Blog Currency

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I remember once watching a television show, a sitcom, where a man walked into a restaurant and sat at a table. When the waiter came over, this man put a stack of one dollar bills on the table and explained to the waiter, “This stack of bills represents your possible tip. Every time you do something that pleases me, I will add a dollar; every time you do something that displeases me, I will take a dollar away.” Hilarity ensued, I suppose (I actually don’t remember any more than that). It was funny because it was ridiculous, but also because there is some truth to it–if a waiter performs well, he may earn more than if he performs poorly or performs in just an average way.

Having a blog is not entirely dissimilar. The currency of the blogosphere is page views–eyeballs focused however briefly on a particular web site. Pageviews translate directly to advertising revenue and a little less directly to influence and other kinds of potential revenue. No matter a blogger’s motivation in blogging, it is in some way tied to pageviews.

Pageviews are as easily measured as a waiter’s tip. Most bloggers have some


  • Unite in Prayer with Persecuted Believers

    This week the blog is sponsored by Help The Persecuted. “Can I have a Bible?” The guard studied Qasem. “If you paint the walls of every cell in this prison, I’ll get you a Bible.” “Where is the paint?” And so Qasem, enduring what would ultimately be a three-year sentence for running house churches throughout…

  • Tell Me

    Why Didn’t You Tell Me?

    If you have spent any time at all on YouTube, you have probably seen videos of people hearing for the first time or people seeing color for the first time—videos of people who, through the miracles of modern science, have senses restored that had either been missing altogether or that had become dull through illness…

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    A La Carte (February 26)

    A La Carte: How not to apply the Bible / 30 people in the New Testament confirmed / Taylor Swift and Christianity / But I did everything right / 10 reasons the Old Testament matters to Christians / Kindle deals / and more.

  • We All Have To Do With God

    We All Have To Do With God

    Every one of us must deal with God. Every one of us must, at some time, face God. Every one of us must be prepared to give an account to God. For, as Scripture says, “Neither is there any creature that is not manifest in his sight: but all things are naked and opened unto…

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    Weekend A La Carte (February 24)

    A La Carte: Wherever he leads, he’ll go / Britain’s loneliest sheep / Helping your teen with porn / How do the Arminian and Calvinist views of election differ? / Exposing the good in digital distractions / Kindle deals / and more.

  • Free Stuff Fridays (Coram Deo Pastors Conference)

    This week the blog and this giveaway are sponsored by the Coram Deo Pastors Conference. Dear brother pastor, In a spirit of prayerful expectation, I want to invite you to the Coram Deo Pastors Conference. This new event is hosted by Clearly Reformed (a new ministry I help to lead) and Christ Covenant Church (where…