Skip to content ↓

You Are Not a Gadget

This week I read Jaron Lanier’s book You Are Not a Gadget. Though often quite obscure, the book does offer a lot of opportunity for reflection on the way technology is impacting our lives. He has written what is probably the cleverest Preface to a book I’ve ever read (and, if I do say so myself, I’ve read a lot of prefaces. Or is that prefi?). He offers a unique perspective on the harsh reality of just how his book will be consumed. I thought you’d enjoy it.


It’s early in the twenty-first century, and that means that these words will mostly be read by nonpersons–automatons or numb mobs composed of people who are no longer acting as individuals. The words will be minced into atomized search-engine keywords within industrial cloud computer facilities located in remote, often secret locations around the world. They will be copied millions of times by algorithms designed to send an advertisement to some person somewhere who happens to resonate with some fragment of what I say. They will be scanned, rehashed, and misrepresented by crowds of quick and sloppy readers into wikis and automatically aggregated wireless text message streams.

Reactions will repeatedly degenerate into mindless chains of anonymous insults and inarticulate controversies. Algorithms will find correlations between those who read my words and their purchases, their romantic adventures, their debts, and soon, their genes. Ultimately these words will contribute to the fortunes of those few who have been able to position themselves as lords of the computing clouds.

The vast fanning out of the fates of these words will take place almost entirely in the lifeless world of pure information. Real human eyes will read these words in only a tiny minority of the cases.


  • Carney Trump

    How Donald Trump Upended Canadian Politics and Helped the Liberals Win

    On April 28, Canadians elected the Liberal Party of Canada to a fourth consecutive term. This is a rare feat for a political party in Canada and in this case, one of special significance, for just months ago, the Liberals seemed destined for near-complete destruction. The cost of living was spiking, the quality of life…

  • A La Carte Collection cover image

    A La Carte (April 30)

    A La Carte: Young men wanted / The glory and danger of apologetics / God’s guidelines for sex aren’t arbitrary / How much is our church worth? / People loved the darkness / and more.

  • Erics Greatest Race

    Releasing Today: Eric’s Greatest Race

    My new book releases today! Eric’s Greatest Race is a fully illustrated graphic novel that tells young readers the story of Eric Liddell, the famous Olympian whose steadfast courage and commitment to Christ has inspired generations of believers. It is my sincere hope that it will introduce a whole new generation to a man whose…

  • A La Carte Collection cover image

    A La Carte (April 29)

    A La Carte: Has the decline of U.S. Christianity finally stopped? / Holding space for joy and sorrow / No one ever hated his own body / Wisdom principles for Christian parenting / The article you don’t want to read / A new book / Kindle deals / and more.

  • The Pursuit of Virtue

    God’s character is the essence of virtue. The heart of virtue is to know the Lord and to become like him, as a child resembles her father. That is the goal, privilege, and destiny of the redeemed. #Sponsored

  • When God Plants an Acorn

    When God Plants an Acorn, He Means an Oak

    We stood together on the crest of a hill, a gentle breeze rustling the meadow around our feet. The fields ran gently downward until they met a creek that gurgled happily in its course. A few years prior, an acorn had somehow made its way to the highest point of this hill, carelessly dropped there…