Some time ago a friend sent me a little gift she knew I would enjoy. It is a small book, published in 1959 titled Soul-Winning Made Easy and subtitled (The Encounter Method). It was written by C.S. Lovett who founded Baldwin Park Baptist Church (which, strangely enough, was later renamed Personal Christianity Chapel).
This book is a guide to personal evangelism and it is one that is a classic example of technique-based evangelism. Now obviously I appreciate the man’s desire to share the good news of the gospel and to train others to do the same. But what he offers is a method and one that needs to be followed with near religious fervor. He insists that anyone who would seek to evangelize must have a plan since “Every successful operation needs a plan. … One does not dare build a house without building-plans; the walls might not meet. Why, even a trip to the market requires a planned list to insure that items are not forgotten.”
He then writes “The controlled conversation technique is something new in evangelism and represents a real break-through in soul-winning. Older methods, dealing with excuses, seek to convince a prospect of his needy condition and humble him. … The new method ignores excuses and completely side-steps the explosive area of religious debate. Modern soul-winners have discovered that it is unnecessary to change a person’s mind before introducing him to Jesus. If he can truly be made aware of Christ waiting at the door of his heart, his responsibility becomes most clear. This makes soul-winning a positive ministry requiring fewer skills. Actually, it is a new frontier which allows Christian obedience to become fun!”
From that starting-point, Lovett provides a plan, step-by-step, word-by-word. He gives not only the words, but the actions and gestures that need to go along with them. And I thought, just for fun, I’d share some of that with you. These are just a few scans from what is actually a fairly lengthy book. Enjoy!
(Here’s another of his books: Help Lord–the Devil Wants Me Fat!)
