Skip to content ↓

Unintended Consequences

Last week, as this site ticked by its tenth anniversary, I reflected a little bit on unintended consequences. This has been a theme in my thinking lately: the unexpected providence of a sovereign God. Today I was looking through my little book Sexual Detox and at the end found a short essay I wrote with Kevin Meath; I wrote it but then completely forgot about it. There we explained another unintended consequence–how a series of blog posts somehow turned into a new publishing company. Here is what we wrote:


This is the book that helped launched an unusual little publishing company. In fact, the story of this book and the story of the formation of Cruciform Press are almost inseparable. Here, in brief, is how it happened.

In August of 2009, Tim Challies began a dialogue with Kevin Meath about book editing. Before long the conversation between the two freelancers began to range into the intersection of publishing and digital technology. Soon the idea of a business was beginning to form.

In recent years the music industry had been changed—rapidly, radically, and forever—as technology redefined how people obtain and enjoy music. Something similar had begun to happen in print publishing, although a little more slowly, with technology altering how and when we read, as well as our expectations about reading. So the two men decided that, if they were to start a business, it would have to be built around the answer to a single question:

What would a book publishing company targeted to gospel-centered Christians look like if it began from the realities of 21st century technology?

The idea was intriguing, but both men were too busy with other projects to pursue it further.

In November, Tim composed a series of blog posts he called “Sexual Detox.” The result of numerous long conversations with young men, this series was used by God to help many young men identify and deal with the sexual toxins in their lives due to pornography. Tim subsequently compiled the series into an ebook. He made it freely available through his blog, from where it was downloaded tens of thousands of times.

Responding to repeated requests to make the book available in a printed format, Tim turned to Kevin for help. This reignited their conversation about a company, and they soon realized they may have already begun working together on that company’s first book. But the more seriously they talked about starting a business, the clearer it became that they would need some help. In March 2010, they turned to a mutual friend, Bob Bevington, a veteran of many business startups and a Christian author in his own right. Bob loved the idea, and a few weeks later the three began the real work of establishing Cruciform Press.

Sexual Detox is our first book. Targeted squarely at men—and not just young men, but men of all ages—and dealing with an issue of extraordinary scope, it is our hope that this book will help many more men understand God’s call on their lives to flee youthful lusts and to pursue purity. We hope and trust also that by the grace of God we will be able to continue publishing books that are short, clear, creative, and biblical, books that draw your heart to the unending glories of the gospel of Jesus Christ, which has rich application to every area of life.


  • A La Carte Collection cover image

    A La Carte (June 6)

    A La Carte: Toward a Protestant pronatalism / The rise of hyperpleasures / Why only pastors can baptize / Fighting the “respectable” sins of gossip and slander / Can we forgive when the offender doesn’t repent? / 10 questions a Christian man should ask himself before making a marriage proposal / D-day / Kindle deals…

  • The Least of My Childrens Accomplishments

    The Least of My Children’s Accomplishments

    I know what it is to be a father and to take pride in the achievements of my children. I had not been a father for long when I learned that the least of my children’s accomplishments by far outshines the greatest of my own. Their smallest victory generates more delight than my largest and…

  • A La Carte Collection cover image

    A La Carte (June 5)

    A La Carte: 3 waves that have shaped evangelical churches (and a 4th on the way) / When is a couple considered married? / A Christian’s practical guide to reproductive technology / Don’t be half a Berean / Wisdom is work / This body is only the seed / Book and Kindle deals / and…

  • A La Carte Collection cover image

    A La Carte (June 4)

    A La Carte: The blame game / Nostalgia isn’t what it used to be / A kind invitation and lifelong friendship / Steered into error by those closest to you / Satan as “prince of the air” / Under the eaves / General market books / and more.

  • Bring Your Skills to the Missions World

    This week the blog is sponsored by TWR, also known as Trans World Radio, and is called to reach the world for Christ by mass media so that lasting fruit is produced. Pete and Debbie Lee were living the American dream. The parents of two children, the Lees lived in Greensboro, North Carolina, and were…

  • How can you mumble

    How Can You Mumble?

    Some of my most meaningful moments of public worship have been in settings where I did not speak the language. I have stood with a congregation in rural Zambia as they’ve clapped and moved and praised the Lord in Bemba, a language that is utterly unknown to me. I’ve sat with a congregation in the…