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Chronicling His Own Failure
- 04/13/08
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Thanks again to everyone who took the time to pray for Michaela and who sent along notes and emails. She was released from hospital yesterday evening and, though she’s still a bit grumpy, she is definitely doing much better. We are very grateful to God!
I do believe this is the final excerpt I’ll be sharing from David Wells’ The Courage To Be Protestant (available now at Amazon and everywhere else). As promised, this one deals with what Wells calls the “marketers”—those Christians who seek, perhaps inadvertently, to shape the church after the world. Wells says quite a bit about them in this book, but this portion of the second chapter stood out to me.
It seems rather clear, then, that the market which is defining most churches today is the one in which people are seeking some spiritual connection but, at the same time, are opposed to things religious. By that, they have in mind doctrines to be believed which they have not defined for themselves, moral norms to be followed which they have not set up for themselves, and corporate practice which is expected. Skip the religion; give us the meat and potatoes of what is spiritual, they are saying. That is what these marketing churches are attempting to do. So, it is no great revelation that those who are fed this trashy diet are frequently those with no worldview and in whose life biblical doctrine has little place.
Perhaps the crowning disappointment in this whole undertaking is the dismal failure of the worship services which are really thought of as being the marketers’ piece de resistance. In fact, eight out of ten believers do not experience the presence of God in their worship at all. Is this really such a stunning outcome to services in which the centrality of truth has disappeared, where biblical categories have been lost, and in which the entertainment ethos dominates everything?
George Barna was one of the primary architects who designed this new approach to “doing” church. He was in on the ground floor three decades ago. As the church’s most assiduous poller, he undoubtedly expected by this time to be the bearer of good news once his marketing strategies were widely adopted, as they have been. It has not turned out that way. It has fallen to him to be the most important chronicler of his own failure.
Leaving behind this long trail of failure as if it had never happened, Barna has nevertheless struck out in a new direction with the same old panache, bravado, and undented self-assurance. The evangelical world has neither gasped nor even blinked. In 2005, he published his book, Revolution which predicted that the church in the coming decade would lose much of its “market share” but, never mind, because now it could climb aboard a different cultural trend and succeed even more spectacularly. Now, serious spiritual revolutionaries can simply cut themselves loose from every local church. Just walk away! Permanently. And find biblical Christianity elsewhere.
What is resulting from Barna’s approach is barely recognizable as Christian today. And that is what makes the desire of some of the leading American marketing pastors to export their experiment to the rest of the world almost incomprehensible. It certainly is an expression of unbounded chutzpah.
The truth is that no matter how proficiently we learn to “do” church in terms of the Western, affluent, highly individualistic market, we are doomed to failure. Indeed, the more proficient we become, if that proficiency requires that we denude ourselves of theology, the more certainly we doom ourselves to failure. The method is inherently flawed. If it succeeds in replicating itself at all, it will only be replicating its own failure. That is what the marketers have failed to see.

I am a follower of Jesus Christ, a husband to Aileen and a father to three young children. I worship and serve as a pastor at
Releasing on April 1, The Next
Comments (8)
Thank God she’s doing well! We are so happy to hear the good news! :)
Love,The Darrs
“Leaving behind this long trail of failure as if it had never happened, Barna has nevertheless struck out in a new direction with the same old panache, bravado, and undented self-assurance.”
This is so typical of those who trumpet overthrowing the tried and true (and in this case Biblical) in order to jump on the latest bandwagon. They just can’t admit that what they supported was a failure so the decide they must do MORE of the thing that hasn’t worked.
Just like proponents of things like Socialism and the “War on Poverty” they can’t admit that their approach was wrong and has yielded disastrous results so they just keep doing more of the same, so convinced they are that their approach is correct and will one day produce what they think it should.
Tim, glad to hear the good news about Michaela.
I love the way Wells puts this, regarding Barna’s continuing surveys showing that his prescription based on previous surveys has failed. I’ve always thought Barna’s polling information was interesting and informative regarding the state of American “evangelicalism”, but that his conclusion and recommendations were out of line with the way Christ calls us to “do church.” And it appears this is still the case.
Looking forward to meeting you in Louisville on Tuesday.
The church I’m currently attending has been deeply influenced by Barna and the Willow Creek method of “doing Church’. They also have been involved in the whole 40 day purpose stuff , which I will never be a part of!! Sad to say but in many ways I have yet since I have returned , experienced what I would call real worship. They have given up way too much to make the church thing feel welcoming and comfortable to the “seeker” . There is no call to worship , no congregational reading of scripture , and they have exchanged many of the great hymns of the past with trite, repetitive praise songs that annoy me to no end. I do not mind many new songs , like In Christ Alone which has a rich and hymn like feel but singing you are worthy over and over , does not make true worship. This style of worship is producing exactly what it is , a completely biblically illiterate mass of pablum fed Christians that think having a happening band perform songs and a coffee house feel as you enter is where its at. Micheal Horton at the White Horse Inn has been going through what he calls Christ less Christianity and that is exactly what Barna and Willow Creek has fostered. May we cast off this worldly mind set and remember the “ancient ways”. P.S Tim,glad to hear that things are going well .
I am having a hard time with the sweeping generalizations that are being made here. To say that, “In fact, eight out of ten believers do not experience the presence of God in their worship at all. Is this really such a stunning outcome to services in which the centrality of truth has disappeared, where biblical categories have been lost, and in which the entertainment ethos dominates everything?” Where did you obtain these numbers? Which churches are you referring to?I am blessed to lead a Bible study group within our church (a church modeled after Willow) and the concensus from the folks that are within the group, is that they decided to leave the dry confines of their traditional, liturgical churches in which they had never felt the spirit of worship. They have found something special in our morning worship that they have never had before. And blessed be to God they have been drawn to a closer relationship with Him as a result. I do believe that there are some that would not enjoy our ‘band’ or the lack of crosses hanging in the sanctuary, but what is important is that the word of God is preached and lives are changed. People are finding their savior in Jesus Christ. How can that be failure?! The opinions being voiced just sound so pious and judgemental and very similar to the Pharisees of old.
Tim, good to hear that your little one is on the road to recovery… it is hard when little ones need to spend time in hospitals. I visit a little guy in our area’s Children’s Hospital who was born with an illness that makes his bones brittle… not sure that he will ever get out (has a tube in his throat so he can breath, his name is Matthew Brian Scott), but am praying God will heal the impossilbe. It brings me to the reality that we are in a fallen world each time I visit him, and see his young parents dealing with it as best as they can… ok, nuff of that.
Glad to see Wells dealing with the subject of the day (thanks for putting it on your blog), which affects many many churches, and in some degree the one I attend also. AND, folks like Barna do need to be held accountable for the stuff that they feed evangelicalism, so it’s good when Wells, Carson, and others bring to bear in their writings what his results bring to the church… some of it is profitable because it’s just a matter of reality, but many others issues drive the church to hear more than just results, but trends… trends in what? In how God is working in the church? Is that even a possible result from various polls? Are we now stating how God performs in our culture?
It is normal for people to try and to run the church as a business, I’ve been in the midst of it, and it’s failed terribly. While we have to be in the realm of reality, we also need to understand faith, and that it is the product of God’s Word to us, not a marketing plan. Bottom line, are we making ourselves open to what God’s plan is, and is it according to His Word?
Another book on my wish list… and how does that help my finances :)?
Blessings,Ralph
Tim,
Great news about your daughter! Thank God!!!
A common thread is again evident in Mr. Wells’ words:
To miss the truth even slightly is to miss it completely! To modify, even in a small way, something so perfect and so valuable as “God’s Word” for any reason, but especially to make it more palatable is a villainous and vile thing!
I’ve said to friends in the past that “Satan needs only to miss-lead slightly for us to be miss-led greatly!” Perhaps I should change “greatly” to “completely”!
Mr. Well’s book I must read!
In Christ,
Dan…
Praise the Lord your girls are feeling better!